Barnbrook was one of original signatories of the revised First things First manifesto that was reissued by Adbusters on 2000 and signed by 33 leading visual communicators. The original was written by Ken Garland in 1964. The manifesto called for meaningful design and question the role of designers in society.
Jonathan Barnbrook designed Issue 37 of Adbusters ‘Design Anarchy’ and completed several other associated works discussing the themes of the manifesto including this billboard. This was put up in Las Vegas to coincide with the AIGA (American Institute of Graphic Arts_ conference. The billboard states “Designers, stay away from corporations that want you to lie for them” — A quote by Tibor Kalman.